News — 08.02.22

Jaguar And Baracuta curate ‘The Next Classic Guide’

Jaguar and British clothing brand Baracuta have collaborated on a stylish E-PACE performance SUV.  This one-of-a-kind machine will be touring Europe until February 2022 with various artists, content creators, bloggers and influencers who will help curate ‘The Next Classic Guide’ as they go.

A limited-edition Baracuta Jaguar G9 jacket has been created exclusively for the road trip and the E-PACE features the tartan as seen in Baracuta’s G9 jacket lining. British content creator and brand consultant Samutaro kicked off the campaign at Jaguar’s Product Development Centre at Gaydon in Warwickshire. Here he met designer Anna Abell from the Jaguar team that created the bespoke Jaguar E-PACE, inspired by the classic natural G9 jacket.

Icon of stye: Baracuta is best known for its G9 jacket, also known as the Harrington. The Harrington immediately stands out through its characteristic and distinctive Fraser Tartan lining.


“Design is at the very heart of the Jaguar and Baracuta brands,” said Anna. “Both have created design classics that have stood the test of time and remained relevant in the face of ever-changing tastes and cultural trends. It was therefore great to be given the responsibility of bringing these two brands together in this collaboration, after all, they have enjoyed a long association with many of the World’s most iconic figures from stage and screen coveting both.” You can follow the curation of ‘The Next Classic Guide’ live on