Winch’s eye-catching Project Miami concept was created for an Insta-famous Client who wanted her Global 5000 to have maximum ramp presence.
If you’ve got it, flaunt it, and with today’s younger generation of business jet owners, subtle white airframes and black leather seats are not going to cut it. Contrary to the norm, these fashion-conscious clients want everyone to know they’ve arrived, and with this Bombardier Global 5000 concept, Winch Design has created one of the most memorable refit designs to date.
Winch Design has been designing and delivering some of the world’s finest bespoke aircraft since it launched a dedicated aviation studio in 1999. Over the years, the studio has worked on many projects for very private clients who want to travel, as best they can, unannounced and away from the public eye. And then there’s Project Miami. When the Client is a young, influential, Instagram-famous owner, then the brief is always going to be challenging, but boisterous. The Client called for a cabin to be seen in; a space for work and play, used to fly from meeting to meeting, or party to party. It had to be social media-ready, a means for not just travel, but one that can generate tens of thousands of likes. With that, the Client encouraged Winch’s team to create a unique, individual interior, drawing influence from the worlds of art, fashion, music and contemporary culture.
Inspired by the timeless glamour of Miami Deco, the Global’s cabin features a subtle colour palette of muted corals and teals complemented by subtle rose gold accents. It manages to be both raucous and calming at the same time with geometric shapes sharing the same cabin space with wild, asymmetrical patterns. Dusky rose-coloured plaited leather covers the sideledges and debossed patterns run up the sidewall and behind the overhead valance. Interestingly, the seat shells are decorated with individual layers of dyed nubuck leather, echoing a pattern inspired by an aerial view of the Florida coastline and the colours of South Beach. The headrests are upholstered in hand-woven lambs’ wool and wrapped in blush pink and cream coloured nubuck with rose-gold plated metalwork and intricate stitching. Rose gold has also been used on the table edges, the surface of which as finished with a unique metal and resin material. Reflecting the seat design in the custom-designed silk carpet, adds to the warm ambience, with shades of blue transitioning to creams then pinks as you head aft. The cabin is topped off with the bulkhead‘s iconic Marilyn Monroe pop-art image, inspired by the graffiti murals found in Miami’s Wynwood district.
Winch’s Project Miami is a breath of fresh air. Subtle but loud, private but extrovert, the concept brings together the social side of life with the business side of travel. This is one Bombardier that is meant to be seen and enjoyed: a genuine member of the Client’s family.