Vision Industry is the first optical experiential-retail concept that offers the widest eyewear assortment and features a design hub state-of-the-art eye-test facilities, a sustainability corner, café, an eyewear museum, and a fully operational artisan lab.
Optitalia Group, one of the GCC’s leading companies in the distribution of eyewear, is proud to announce Vision Industry, a revolutionary optical concept-store that is set to make a real splash in the eyewear space. With exceptional service and a personalized experience, the brand-new concept-store delivers on its promise to ensure individuals look good and see well.
Vision Industry, located on the 1st floor of Mall of the Emirates offers a bespoke eyewear service, coupled with optometric care and a fully functioning lens and artisan frame lab. Vision Industry wants everyone to look good and see well. Offering over 60 brands, ranging from creators to eco-friendly items, and from urban to luxury brands such as Dior, Off-White, Chopard, Carrera and Nike to name a few. There is a solution for everyone including kids and athletes. Guided by specialists, Vision Industry’s talented Italian artisans can craft in-house handmade frames and sunglasses, delivering bespoke designs to fit the customer as only a tailor-made product can.
At Vision Industry, if you can’t find it, they will create it for you. In addition to their extensive selection of eyewear, Vision Industry also offers in-store comprehensive eye exams by licensed optometrists. Tapping into their ethos of ‘look good and see well’, Vision Industry fully understands & promotes the importance of regular check-ups in maintaining optimal eye-health and encourages all their customers to schedule an appointment with one of their experienced eye care professionals prior to purchasing a frame or new contact lenses.
Adding to the uniqueness of the concept store, Vision Industry has on display a one-of-a-kind attraction – a Museum Corner featuring a selection of eyewear that belonged to celebrities from the world of music and high society. On display are flamboyant specs once worn by Elton John, sunglasses personalized for Elvis Presley, a piece worn by Madonna at her 1970 music tour, and sunglasses adorned by the Duchess of Windsor, amongst other iconic pieces.