Lifestyle — 05.01.24

The Giorgio Armani Made to Measure service introduces a new and updated complete digital configuration system – the first of its kind in the world of luxury fashion – for garment customisation.

Designed to adapt to the many commitments of the contemporary clientele, the innovative system uses latest-generation 3D technology to give clients access to the Giorgio Armani Made to Measure atelier and the creative process to ‘construct’ complete looks by combining different models, materials and unique details. The initial virtual design process is followed up by a video consultation or a boutique appointment, where the client will be assisted and advised by highly qualified personnel in order to finalise their choices.

The Made to Measure configurator allows clients to select not only formal suits, jackets, coats, evening wear and shirts but also casual looks including leather jackets, t-shirts and denim pieces, choosing the model, material, lining and type of button. Tailoring and impeccable attention to detail are combined with cutting-edge technology to offer an outstanding service and an exclusive luxury experience for clients.

The Giorgio Armani Made to Measure service responds to the needs of a sophisticated and demanding male clientele, who desire clothes with unique details that reflect their personal taste yet offer the comfort and naturalness so distinctive of Giorgio Armani style. The service is available at select Giorgio Armani boutiques around the world.