Lifestyle — 25.06.24

This summer, the LEGO Group is showcasing its thrilling range of LEGO® Garage Portfolio for the whole family to enjoy.

United by the love of racing, LEGO sets offer fans of all ages and interests the opportunity to build and race their favorite models from the LEGO Vehicles Garage, participate in exciting mall events and a live game show to win Mercedes signed sets.

Founded in Denmark, LEGO play sparks creativity in children and adults bringing to mind cherished memories of building together with friends and families. The innovative sets and variety of LEGO products allow exposure to different worlds, granting endless possibilities and social interaction.

The exciting world of racing can be experienced with family members or friends, with sets for adults and kids.  Car enthusiasts can enjoy their passion through LEGO cars sets of all sorts. Boasting best sellers such as the Mercedes AMG F1 W14 E Performance and McLaren Formula 1™ Race Car, the LEGO® Technic collection will have fans excited with advanced mechanics and building complex components like steering systems, and tackling real-life vehicle designs.

Fans can also look forward to building, fine-tuning, and racing the fastest sports cars on the planet with the LEGO® Speed Champions series, featuring perennial favorites such as the BMW M4 GT3, BMW M Hybrid V8 Race Cars and the 2023 McLaren Formula 1 Race Car. From classic racing models and modern supercars to the next generation of Formula E racers, the LEGO Speed Champions will unleash the inner speed passion among fans as they race to be the first past the checkered flag. The newly launched LEGO Speed Champions kits this year also include brick-built replicas of Mercedes AMGs, and a reimagined Lambo V12 Vision GT Super Car.

Those with a more architectural bend of mind can revel in becoming the mayor, race car driver, and chief architect of their very own metropolis with the LEGO® City Collection – building LEGO® police stations, airports, and lunar space stations to the Police Car and Muscle Car and Go-Karts and Race Drivers.

Fans in Dubai can also indulge in the ultimate LEGO experience this summer with two mall activations and a chance to win one of three signed sets from Mercedes F1 Team: Lewis Hamilton and Toto Wolf. Running at the Mall of the Emirates from June 14-18, and in Dubai Mall from July 2-8, the centerpiece of LEGO brand’s summer vehicles campaign will be the full-size Dream Car Generator concept, designed to bring family and friends together for exhilarating creativity and action-packed activities. Combining the visual theatrics of a giant LED screen and the live mock-up of a factory conveyor belt, the Dream Car Generator is a dream come true for LEGO Car fans,  featuring a zone-wide lights show with its control panels and brick spots for fans to create their own Dream Car.

Running in tandem with the Dream Car Generator, fans will have the opportunity to enter LEGO vehicles’ Instagram live game show for a chance to win three LEGO signed sets Mercedes F1 Team. To take part in the competition, fans will need to purchase their favorite LEGO Vehicle in-store or online at LEGO.me, and eligible participants can then join the live show on 19 July at 3:00 PM GST to test their knowledge of cars and F1 racing – three finalists will win the LEGO signed sets, while others will stand the chance to win non signed LEGO sets.

Keep an eye on the competition and get more updates on the LEGO Vehicles Garage through LEGO Middle East Instagram.

Stay tuned for the full reveal of the LEGO Garage Portfolio products at https://www.lego.me/en-ae/about-vehicles